Google Begins Mobile Penalty April 21st

You've probably heard by now that Google is going to start prioritizing mobile-friendly sites in search results as of April 21st. We're here to help make sense of this update and outline exactly what it means to you.

First, you may be wondering why Google would begin doing something like this.  

To be fair, they have always stressed end user experience as a predominent factor in their ranking results; this update is no exception.  In fact, their continually updated algorithms take into account over 200 unique web signals that help end users find it easier to get relevant, high quality search results that are optimized for their devices. 

As this April 21st Google update looks to be the biggest mobile-related algorithm change in the history of the web, we've sifted out the most important pieces of information.  But as always, be sure to call us at 1.866.595.1476 if you have questions or concerns.

Key Take-Aways

• Only affects MOBILE searches.  
• It is unknown at this time how much your site ranking will be affected, however, google posted it will have a "significant impact". So, if your site fails Google's mobile-friendly test, you will most likely see a drop in your search rankings.
• Is your site mobile-friendly? Use Google's simple mobile-friendly test tool to find out (the result will look like the picture at the end of this post if it is).
• If your site is NOT mobile-friendly, don't worry, there's no need for a site redesign (although that is always an option if you're ready for it).  We have a solution! Call us at 1.866.595.1476 and we can go over it with you. The package starts at a one-time setup fee of $300 (+$50 per addl. location), then only $15/month. 

Again, if you have questions about this or any other website-related issue give us a call and we can help!  

Sincerely,

Your EyeMotion Team